RETAIL POS CAMPAIGN MANAGEMENT
Every retailer and every company selling consumer goods understands the criticality of point of sale materials and campaigns to driving in-store sales.
But getting quality point of sale materials to stores on time can be a challenge. The creative concept is just the start. Everything thereafter – ensuring brand compliance, getting quotes from printers, producing results that are both robust and quick to assemble, co-ordinating delivery to stores – can be a management nightmare that eats up time and budgets. It's even harder when campaigns are last-minute or the creative process over-runs.
Like to learn more about how we manage retail POS campaigns? click the link below for PDF.
No one does this better than Foscos. Guaranteed! About 3 years ago we were picking and packing in the same way as most other printing companies who provide fulfilment services. To be honest, we were making lots of mistakes causing issues for our selves and our customers. We noticed that spreadsheet we were given by all of our customers had similar patterns. This was an opportunity do do something different. We started the process of developing an on-line solution to improve the accuracy of our pick and pack department and provide a number of checks that were audit-able. We have implemented this into a number of high profile, high street brands. If YOU have mistakes in your pick and pack then you need to speak to us! Give us a call to discuss our successes and how we can transfer those to you so you don’t have to have the same issues we had.
We have developed a system and processes which allows us to quickly process customer spreadsheets into the system and automatically produce works orders, pick lists, bar-code labels and check lists. We assess each campaign individually and determine the best way for us to efficiently process it with near 100% accuracy. We have process mapped all steps in our pick and pack department and continue to improve at every opportunity. Above is an example of the high level process for the pick and pack process. We use the non-conformance process to help improve as part of ISO 9001.
WHAT TO DO
Works orders are processed on mass from customer data and information from our MIS system. We produce a job sheet for each printed product normally by SKU or form code number. Each works order get a job number, this number appears on all paper work generated and allows us to easily identify the correct item to be picked.
When using bar-codes as part of the picking process transactions are created, who and what was scanned and at what time. This transaction allows us to record and report on the pick and pack process in real time within the system. Account managers and customers can log in to see campaign progress. Below is an example of a typical bar-code, these are configurable and can hold whatever information the customer requires. We use colour coding for each campaign to help remove chances of campaigns getting mixed up, the colour is used on the work sheets as well. The bar-code is scanned once the product has been picked and can be placed on the product or on the packaging.
CHECK THAT JOB
Job check sheets are produced once the store allocation has been uploaded to the campaign system. These are printed out and the corresponding bar-codes are sent to the pick and pack department. Once the print for that job arrives the pick can begin. This is parallel process and allows us to reduce the overall time the pick itself takes.
The pick sheets are printed after the job check lists and passed to the campaign manager to layout once they have received print. The pick lists are automatically generated with the campaign system and only contain the print required by that store.
All campaigns are disused at our morning and afternoon production meeting. This is the opportunity to understand the amount of printed products, the size of the print and how many stores there are, this allows us to review the impact on your picking strategy. It is important to review the order or pick frequency, how many times the product is picked, and the volume of product stores are receiving. Often the 80/20 rule applies, where 80% of the orders are made up of 20% of the printed product. By identifying the top 20% of products, you can define the correct picking strategy and reduce time and labour required.
YOU CAN'T CONTROL WHAT YOU DON'T MEASURE
Performance metrics must measure both what the customer sees and what drives improvement in pick and pack processes. Good metrics are ones that are linked to customer satisfaction, are documented with operations definitions, and that drive improvement.
Improving performance in the pick and pack department will help to reduce labour and increase efficiency, it will also boost customer service levels.
GETTING IT DONE
Fosco campaign system is backed up with an impressive array of industrial digital print equipment for all of your printing needs. We also offer a range of other services, including finishing, storage, logistics, delivery and installation anywhere in the UK. No matter how big or small your print and campaign requirements, we’ve got a solution to meet your needs. We have two dedicated on-site pick and pack departments on the same site as all our print and finishing equipment, which makes even the most complex of campaigns as simple as possible.
THIS IS WHY
It does not matter how good at printing you are if you can’t get the right print to the correct store then all that hard work has been wasted. Our system has improve month by month and we pride ourselves on producing a near 100% pick accuracy. If we do get it wrong, which is rare we are on it and put it right.
LIKE THE SOUND OF OUR
CAMPAIGN MANAGEMENT SYSTEM?
Why not come and see it working and let us show you the benefits.
105 Hospital Street, Hockley,
Birmingham B19 3XB